julio, 2006
publicidad - Viernes, julio 7, 2006 18:29 - 0 Comments
Spot Aquafina. BBDO New York & Traktor
Traktor es un colectivo de realizadores, especializados en spots publicitarios y vídeos musicales. Han dirigido spots para marcas como Nike, Smirnoff, Fox News, Levi’s, Ikea, Virgin o Aquafina. Han ganado premios tan prestigiosos como el EMMY, el Festival de cine Publicitario de CANNES.
Marc Manero ha participado recientemente en la realización del último spot de AQUAFINA, dirigido al mercado Americano. En el spot, recreando una fiesta de integrantes de una hermandad, emulando la película protagonizada por Jim Belushi “National Lampoon’s Animal House” cuenta con la participación del legendario cantante Otis Day.
Dos días de rodaje junto a los dioses de la publicidad TRAKTOR. En la parte creativa trabajó la agencia BBDO New York.
Aquí podéis ver el spot:
- AQUAFINA – TOGA – US
Project: Toga
Clients: Cie Nicholson, chief marketing officer; Chris Kempczinski,
vice-president, non-carbonated drinks; Michael Hammer, senior marketing
manager, PepsiCo North America
Brief: Promote Aquafina as an aid to energy
Creative agency: BBDO New York
Writers: Bill Bruce, Doris Cassar
Art directors: Bill Bruce, Doris Cassar
Media agency: OMD
Production company: Traktor
Director: Traktor
Editor: John Murray
Post-production: Nomad
Audio post-production: Francois Blaignan, Nomad
Exposure: National TV, cableTHE LOWDOWN
A Bacchanalian party, where the high-energy activity is fuelled not by alcohol but mineral water, is featured in new national TV advertising for Pepsi’s Aquafina brand.
BBDO New York has created the spot aimed at consolidating and extending Aquafina as the biggest-selling mineral water in the US.
The new commercial is set at a toga party, where the guests quaff Aquafina as they dance to a version of Lulu’s 60s hit Shout.
Alerted by the noise, two police patrolman arrive. The party goes quiet until the officers are offered some Aquafina and join the dancing. The endline is: “Make your body happy. Drink more water.”
Aquafina is a key player in Pepsi’s strategy of adapting its product portfolio to match changing consumer demands for healthier soft drinks.